The power of advertising

I was shopping with my little guy the other day and since he was such a good boy at the store, I promised we could get a big soft pretzel. As we're walking to the pretzel store, Jack yells, "Look, mom, that's the place that puts your business on the map!" I didn't really understand what he said so I stopped, turned, and asked him to repeat it. He points to a sign in the Verizon store window and says, "The place that puts your business on the map!"

Ok. Seriously. He doesn't even watch any shows that have commercials!! So the only way he could have possibly knows that Verizon "puts your business on the map" is from watching sporting events with us. I swear! But man, if you think your kids aren't paying attention to what's going on around them - think again! They absorb everything!